Starship Brand Intros ‘Southern’ Style Sex Toy and Lube Lines

ATLANTA—Starship, an American adult retail brand, is “turning Southern charm into sex-positive storytelling" with the launch of its newest private-label collections, the On My Mind and Devil Got Bound lines of regionally-inspired lubricants and sex toys. The new collections are inspired by "Georgia culture, slang and sensual attitude" and combine "playful regional references with high-quality lubricants, sex toys and approachable BDSM accessories designed to spark curiosity and boost basket size,” a Starship representative said. The On My Mind line “leans into indulgence, humor and flavor-forward pleasure. The lubricant lineup features flavors including Sweet Tea, Chicken & Waffles, Banana Pudding, Peanut Butter, and Sweet as a Peach, alongside the more versatile “Cumming in Georgia” Hybrid Lubricant. The new flavor profiles offer retailers “a mix of novelty appeal and everyday usability.” Complementing the lubes is a wide range of On My Mind vibrators and toys, also with unmistakably Southern names, giving retailers story-driven selling points. The toy selection includes the Bless Your Heart Vibe, Georgia Peach, Peanut Vibe, Sic-Em Dong, Triple Play, Stoned Mountain, GA Heat, 5 Points, The Perimeter and Spaghetti Junction. For customers ready to explore kink and power play, the Devil Got Bound collection brings a BDSM edge to the lineup. Featuring a blindfold, crop, paddle, collar-and-leash set and handcuffs, the kit is designed for beginners and curious couples who want to explore fetish play without intimidation. “This collection is about celebrating our home state and Georgians everywhere who are curious, playful and ready to explore,” said Tiffany Rogers, VP of Starship. “We wanted to create affordable products that feel fun and culturally specific without sacrificing quality or education. On My Mind and Devil Got Bound do exactly that—they invite conversation, experimentation and confidence, all at a non-intimidating price point, which is what great adult retail is all about.” “With strong visual merchandising, cheeky product names and price-accessible SKUs, the Georgia-themed collection is built to perform both in-store and online—especially for retailers looking to add novelty with purpose and regional personality,” the representative added. For more information, visit ShopStarship.com. For wholesale inquiries, contact [email protected].