Pornhub Introduces New Vertical Video Format 'Shorties'

NEW YORK—Pornhub has launched new offering Shorties, a scroll-based vertical video feed that gives models and studios new ways to grow their audiences. “Shorties was created to meet audiences where they are at and reflect how people naturally consume content today,” said Alex Kekesi, VP of brand and community at Pornhub. “As viewing behaviors evolve, Pornhub is evolving with them. With most of our online traffic coming from mobile, Shorties makes it easier than ever for fans and creators to connect through a seamless, dynamic experience.”   "Shorties delivers an experience that feels instantly familiar, inspired by the scrollable feeds users love," a Pornhub spokesperson said. "With no more awkward phone angles, viewers can explore a wide range of creators and content without interruption. Most videos feature Pornhub’s exclusive ‘More of Me’ integration, connecting viewers directly to a model’s broader ecosystem, from fansites to social profiles, allowing creators to showcase and monetize their personalities, talents and brands like never before."   Unlike other platforms, Shorties places no time limits on videos, giving creators the freedom to share everything from quick teasers to full-length scenes. Fans can browse trending videos and discover rising stars, all from the Pornhub main menu or specialty carousels featured on the homepage and individual model profiles.   Shorties users can also personalize their viewing experience and access a dedicated gay-content feed, available on Pornhub Gay. A lesbian-focused feed is also in development.   Other key features of Shorties include: smart recommendations to help users discover more of what they love; Like, Follow, Favorite, or Skip video functionality; and a full screen mode allowing for an optimal viewing experience, clearing all onscreen icons and tags.    Shorties upholds Pornhub’s rigorous safety and access standards and is fully RTA (Restricted to Adults) compliant. All content on shorties is also subject to Pornhub’s rigorous moderation protocol.