Benefit Monkey Launches Branded Merch Store After Unmasking

BUDAPEST—After recently revealing his face to the world, Alex, creator and founder of Benefit Monkey, “takes another bold step forward” with the launch of BenefitMonkey.shop, the official store where shoppers can find exclusive branded merchandise. “This shop is more than just merch,” Alex said. “It’s a symbol of how far Benefit Monkey has come—from something hidden behind a mask to something real, personal and shared. Now, you can hold a piece of that story.” “The launch marks another milestone in the evolution of Benefit Monkey—from a mysterious collective to an independent creator brand that celebrates authenticity, humor and self-expression. Every product, from apparel to accessories, reflects the DNA of Benefit Monkey: freedom, playfulness, and creative independence,” promotional materials added. The company went on to recognize Tiffany Tatum and Lana Analise with a “special thank-you” for allowing the use of their photos for the shop. “Their openness and support fill Alex with pride and gratitude, adding a personal touch to this new chapter.” “This project has always been about connection—not just digital, but emotional and creative. The shop is my way of turning that into something tangible, something people can actually feel part of,” Alex concluded. For exclusive updates and behind-the-scenes stories follow @BenefitMonkey_Official on Instagram and @MonkeyBenefit on X. Visit the official shop at BenefitMonkey.shop.