Sagami Original Brings ‘World’s Thinnest’ Condom to U.K.

JAPAN/UNITED KINGDOM—Sagami Original, a Japan-based condom brand, has officially launched in the U.K., introducing British couples to its “thinnest, strongest and most technologically advanced condoms yet,” a Sagami spokesperson said. “Unlike traditional latex, Sagami Original condoms are made from polyurethane (PU)—a high-tech material that is odorless, body-heat conductive and suitable for those with latex allergies. At just 0.018mm thin, they are thinner than a human hair while remaining exceptionally strong,” the company added. “Up to three times thinner than standard latex condoms.” The Sagami Originals come packaged in an upright, easy-open pod for convenient display. “Condoms shouldn’t kill the mood—they should protect it,” said Wallis Chow of Sagami UK. “For over 90 years Sagami has been perfecting condom technology in Japan. Now U.K. couples can experience protection that feels as natural as possible, without compromise.” Sagami products that will be available in the U.K. include: • Sagami Original 0.01—Standard size (the thinnest Sagami condom to date). Retail prices start from 15.99 GBP for a five-pack. Large size will launch in late October.• Sagami Original 0.02—Standard and large sizes. Extra Lubricated. Retail prices start from 7.49 GBP for a three-pack. An XL-size will launch in late October. Already a market leader in Asia and available in more than 50 countries worldwide, “Sagami’s arrival in the U.K. marks a new era of choice for consumers seeking safer sex without compromise,” the spokesperson said. For more information or to view Sagami’s complete line of condoms and lubricants, visit Shop.Sagami.uk.