Jo Launches Optimized Water-Based Lube for Strokers, Sleeves

SANTA CLARITA, Calif.—Lubricant manufacturer Jo has unveiled its newest specialty formula: Jo Stroker Lube, a premium water-based lubricant designed specifically for strokers, sleeves and “penis-focused pleasure products,” a provided description reads. Available in 4 oz. and 8 oz. sizes, the thick formula is purpose-built for solo sessions and targeted application. “Jo Stroker Lube isn’t just thicker—it’s smarter,” the description continues. “Whether you’re working with favorite toys or trying something new, this lube ensures every stroke is met with cushion, control, and Jo-level satisfaction.” Developed with a precision-tip applicator, the formula delivers exact placement with no mess or interruptions. Other features of Jo Stroker Lube include: • Easy to rinse, water-based, non-staining and rinses clean with no residue. • Toy-compatible and safe for use with all stroker materials, latex and polyisoprene condoms. • Made in the U.S.A. and backed by FDA-cleared and ISO-certified manufacturing standards. “With Jo Stroker Lube, we wanted to raise the bar on what a lube for penis-focused toys should really feel like,” said Timothy Ferencz, director of sales, North America. “This isn’t some watery afterthought—it’s a thick, gel-like glide that stays put and knows how to behave. And the precision-tip applicator? Let’s just say it hits the right spots without the mess. Whether you’re breaking in a brand-new toy or spending quality time with an old favorite, this lube is built to perform—and yes, to impress.” For retailers, Jo Stroker Lube is ready for upsells with strokers, sleeves and solo kits.  Jo Stroker Lube is now available for order through authorized Jo distributors and sales representatives. For more information, visit ShopJo.com.