pjur to Launch Toy Care Line in North America

BARCELONA, Spain/WASSERBILLIG, Luxembourg—Lubricant manufacturer pjur is set to launch its newly expanded Toy Series in North America. Already a successful line in Europe, the toy care collection is designed to support hygienic, safe and pleasurable toy play.  The Toy Series, which debuted in Europe at eroFame in October 2024, includes four dedicated products: Toy Foam, Toy Lube, Toy Clean and Toy Glide. Each is specially formulated for compatibility with a wide range of erotic toy materials and skin sensitivity needs.  Toy Foam is a dermatologically tested, alcohol-free cleaning foam for all sex toys. Gentle yet thorough, it even removes silicone-based lubricants.  Toy Lube is a creamy, non-drip hybrid formula offering precision application and long-lasting lubrication. Its creamy texture is ideal for all toy types, including those made from latex, rubber, glass and silicone.  Toy Clean is a fragrance-free, alcohol-free spray specifically developed for erotic toys. It removes all lubricant residues without damaging materials and leaves no taste or odor behind.  Toy Glide is pjur’s first water-based lubricant designed exclusively for masturbators. This moisturizing formula delivers smooth, long-lasting glide and is safe for use with condoms and all erotic toys.  “With our new products and the established favorites that we’ve had in our range for years, we’re well-equipped to cater to this market and to provide outstanding support to the end users of sex toys,” pjur founder and CEO Alexander Giebel said. “Meeting the needs of our customers in North America is really important to us.”  The Toy Series will be available for purchase in the U.S. starting September 2025, with pre-orders open now.  For more information, visit pjur.com.