Satisfyer Launches New Growth Initiative at EroSpain

BARCELONA—Berlin-based pleasure product brand Satisfyer unveiled an agressive new expansion initiative at EroSpain 2025, held in Barcelona last week, revealing plans to open 50 new mono-brand stores in cities such as Barcelona, Frankfurt and Miami. At the trade show, Satisfyer also announced the rollout of its €750 million global investment program—"the largest in the history of the category,” a company representative said. The initiative includes 5,000 “shop-in-shop” systems tailored to support adult retailers with free furniture, competitive pricing and guaranteed margins. “Our aim is nothing less than a full reinvention of the industry—making pleasure modern, inclusive and accessible,” said Sven Pelka, CEO of Satisfyer. “EroSpain was the perfect platform to share this vision and kick off the next chapter.” The Satisfyer booth at EroSpain also marked the first-ever unveiling of its patented new store design. For more information, visit Satisfyer.com.