Sportsheets Releases ‘Lace Collection’ Training Video

Presented by pleasure products industry expert and Sportsheets Brand Ambassador Rin Musick, the video “equips retailers with the product knowledge and selling language needed to confidently position the collection,” the company said.

“Our goal with Lace – and with this training video – is to empower retail teams with the knowledge and language to connect with shoppers,” Musick said. “It’s all about helping customers find the right product and making that sale seamless.”

Sportsheets explained that the new video is part of Musick’s ongoing training series and is “tailored for retailers currently offering – or looking to introduce – Sportsheets products.” The video “offers clear, accessible insights into the collection as a whole, as well as detailed information on each individual item, making it easy to reference and share with staff,” Sportsheets said.

“Lace is all about subtle seduction and smart design,” Musick added. “This training video helps retailers connect those details to the customer experience and turn shelf appeal into sales.”

Sportsheets said the Lace Collection as featuring “ten stylish and sophisticated designs, including two garter options, a first for Sex & Mischief as the brand ventures into the lingerie space, and a budget-friendly spreader bar with an intricate lace pattern.”

“Designed for versatility, many of these pieces can be worn confidently beyond the bedroom, blending quality, functionality, and sensual appeal,” the company added.

Unveiled to the public at recent adult trade events like EroSpain 2025, Sportsheets said the Lace Collection “has been met with widespread enthusiasm and anticipation.” Now available for pre-order, shipping of the collection is expected to begin in mid-June.

You can watch the new training video on YouTube. For product details and to place an order, contact your Sportsheets sales representative or email sales@sportsheets.com. You can stay current with the latest from the company by following them on Instagram @Sportsheets.