‘Creator-First’ Content Platform RM11 Debuts With Hefner as CSO

CYBERSPACE—RM11, a new adult content-sharing platform designed to “uplift and prioritize creators,” has officially launched, backed by $2 million in seed funding led by a private investor, a company representative said. “RM11 was created to address a clear gap in the market—a platform that is truly creator-first, equitable, and built with integrity,” said Natalie May, CEO of RM11. “As a female-founded company, we’re challenging the status quo with an approach that values creators as partners, not products. By prioritizing privacy, fairness, and the entrepreneurial spirit, RM11 is transforming the adult content industry with a premium, non-exploitative experience that benefits both creators and their audiences. This funding is a testament to the value RM11 brings to the market and the urgency for a platform that is meeting the evolving needs of the industry by providing creators with the tools to be successful and maximize their earning potential.” RM11, which is launching after a two-month Beta, offers adult content creators tools and technology including a 90/10 commission split, invite-only access for unparalleled privacy, and advanced monetization tools. In addition to seed funding, RM11 announced it has brought on Marston Hefner, the son of Playboy founder Hugh Hefner, as its Chief Strategy Officer. As a creator himself, Hefner will help to expand creator offerings; launch curated, celebrity-driven advertising campaigns; and support global outreach efforts to build awareness and enhance social media presence.  At RM11, “the user experience is designed to evoke the essence of a luxury hotel stay,” the representative said. Creators, referred to as "hosts," cultivate environments for their "guests," ensuring a personalized and intimate experience. Each interaction occurs in dedicated "rooms," where hosts invite guests via unique links, allowing for curated connections that prioritize privacy and discretion. This invitation-only model fosters a sense of exclusivity. The platform’s customer service feature, known as the "concierge desk," provides support to “ensure both hosts and guests feel valued and cared for at every step of their journey.” RM11 offerings for content creators also include a 10 percent platform fee, allowing creators to retain 90 percent of their earnings; full content control, with creators maintaining ownership of their work; and security measures and a focus on privacy, ensuring a “safe space for creators and their audiences,” the representative added. “By providing creators with the tools and support they require, we’re building a platform that values innovation, inclusivity, and respect,” May said. “It’s a step forward in our commitment to delivering unmatched value, fostering more one-on-one intimate connections, and ensuring RM11’s creators’ success and safety remain at the heart of everything we do." “With his intricate knowledge of the adult creator industry and unique perspective, Hefner is a welcomed addition to the RM11 team and will serve as an invaluable asset to creators and senior leadership,” said the representative. “His reputation as a champion of fostering a creator-first environment and his advocacy for ethical standards within the industry make him the obvious choice to help elevate the company’s brand, foster trust with creators, and promote a message of respect and professionalism within adult content creation.” “The adult industry is evolving, and RM11 is redefining what it means to be a content creator,” said Hefner. “I’m thrilled about the opportunity to steer the ship alongside Natalie and drive RM11’s transformation. With my experience, deep knowledge of the space, and our newfound capital, I’m eager to see the incredible content our creators develop with the resources at their disposal. I’m truly confident that we’ve built a community where all creators can thrive.” For more information, visit RM11.com or contact [email protected].