Besharam, Sangya Project Team for Suction Massager, SCKS

ATLANTA, Ga.—Desi-based adult novelty companies IMBesharam and Sangya Project have teamed to launch a new clitoral suction massager, dubbed SCKS. The “premium massager is beginner-friendly and comfortable to use,” a company representative said, “all packed in a chic, enviable design that you’ll see and immediately want to get your hands on.” SCKS combines advanced technology with an ergonomic design. It arrives boxed with a lube and a QR code for "How to Use" instructions. The toy was introduced with a meme campaign, starring co-founder of Sangya Project, Tanisha, dressed up as the super-heroine. The campaign was “planned and executed in an organic meme format without prominent branding, for it to reach and relate with the young audiences on Instagram,” the representative said. “And then, eventually, with a big reveal, it was revealed to be SCKS Superheroine to be a savior of the common people whose day sucks, job sucks, and life sucks.” “We wanted to change the way women think about self-love,” says Tanisha. “Today’s new-age woman experiences numerous frustrations in her hectic life and sexual wellness is an essential part of overall self-care. SCKS is here to remind women that they deserve to prioritize themselves—without guilt, without shame, and with a lot of fun. "SCKS brings a powerful motor in a compact, sleek, premium-silicon finish body of just four inches, making it a suction massager for seasoned pros and new beginners. It’s here to re-write the rules of pleasure with its 12 intensities of tease, thrill, and satisfaction, and a wide suction mouth to deliver an ‘O’ for every clitoris.” Raj Armani, co-founder of IMBesharam, said, “Being in the industry for over a decade, we have seen consumer habits change, mindsets shift and a new approach to sexual wellness become a priority for many of us in 2024. So, when we came up with our first branded product, we focused on the combination of impression, experience, and emotion that will all come into play when you look, use, and put in your bedroom drawer.  “We just did not want it to look premium but feel normal and natural to hold, use, and talk about it. If it sucks, it’s doing its job well. If you woke up happier the next morning, we did our job well,” Armani continued. The viral meme campaign can be viewed on Instagram. With the final clip released on December 19, Tanisha was uncovered as the “superhero, with SCKS as the ultimate ally for women, offering them an escape from all their frustrations,” the representative said, adding, “The message was simple—When you think ‘it sucks,’ SCKS takes ‘U’ out.” The purple version of SCKS is available at IMBesharam.com and the black version at SangyaProject.com. For more information, visit either website.