JO Launches New Specialty Lubricant Cumplay

SANTA CLARITA, Calif.—JO, an intimate wellness products manufacturer, has launched Cumplay, a specialty lubricant designed to elevate intimate experiences with its natural look and feel. The product ventures into the niche market of adult specialty retail, offering a uniquely lifelike look and feel. The lubricant’s formula blends water, silicone and natural aloe, creating a smooth, creamy white texture that emulates the appearance and feel of semen. Its silky, non-greasy glide makes it versatile for all types of intimacy—whether solo, partnered, or with a favorite toy. Cumplay is also compatible with toys and condoms (excluding polyurethane), non-irritating, fragrance-free, and designed to leave no residue. “JO Cumplay is more than a lubricant—it’s an experience,” said Brain Woolard, general manager of sales at JO. “We wanted to create a product that combined authenticity with exceptional performance, and Cumplay delivers on both fronts. With its smooth, creamy texture and silky finish, Cumplay is designed to inspire creativity and connection, no matter the scenario.” Cumplay is available now. For more information, contact a JO representative or preferred distributor or visit ShopJO.com.