Sportsheets Unveils Reimagined Edge Brand With Nine New Products

CERRITOS, Calif.—Sportsheets announced the launch of its rebranded Edge line, a brand designed to meet the evolving desires of customers in the BDSM community. As Sportsheets’ premier brand, Edge has been reimagined with a focus on high-quality faux materials, sleek aesthetics and updated functionality to appeal to new and seasoned practitioners. The nine Edge products are now available for immediate shipping. Julie Stewart, CEO of Sportsheets, said, “The reintroduction of Edge marks a new chapter for Sportsheets. We’ve listened to our customers’ needs and leaned into our experience to deliver a line that represents our commitment to quality and customer satisfaction. Edge speaks to the heart of who we are: passionate about intimate discovery and dedicated to enhancing connection through beautifully designed products.” The rebranded line includes staples like the Edge Spreader Bar, as well as newly engineered items. Julia Harney, Sportsheets’ B2B sales manager, said, “Our retail partners are responding incredibly well to Edge’s new look and feel. We’re confident that these products will resonate with consumers looking to deepen their intimate connections with beautifully crafted, trusted essentials.” Kelly Sofferman, commercial director at Sportsheets, said, “Edge epitomizes our dedication to inspire meaningful impact and fearlessness in intimacy. This rebrand isn’t just about refreshing a product line; it’s about renewing our purpose and commitment to the people who seek Sportsheets products to enrich their intimate lives.” For more information on the Edge brand, view the Edge Sales Guide or contact a sales representative at [email protected].