Je Joue Names April Hoopes North America Sales Director

CLEVELAND, Ohio—Pleasure products brand Je Joue has announced that industry veteran April Hoopes has joined its teams as the company's new North America sales director.    Based in Cleveland, Ohio, Hoopes boasts nearly two decades of experience in adult retail and manufacturing, including the role she continues to hold with Allure Lingerie.    “I’m beyond thrilled to be part of the Je Joue family and contribute to the brand’s growth in North America," Hoopes said. "I believe in the importance of education in our industry, and love that Je Joue shares that commitment. I’m looking forward to working with retailers and distributors to showcase how Je Joue and Allure Lingerie together can create a unique experience for retailers, distributors and the end consumer. For us, it’s about more than just individual products; it’s about selling a complete moment of passion, pleasure and empowerment through sexuality.”   For sales questions and/or to set up training, Hoopes can be reached at [email protected] or (440) 396-1737.