Williams Trading Co. Hosts Christmas in July Sale This Week

PENNSAUKEN, N.J.—Williams Trading Co. today kicks off its fourth annual warehouse-wide "Christmas in July" sale, which provides all brick-and-mortar customers an additional discount on their entire invoice for a limited time. The event runs though Thursday, July 25 at 3 p.m. ET. This one-week warehouse-wide flash sale gives brick-and-mortar customers a chance to save on over 17,000 items that Williams Trading Co. currently carries. The only minimum wholesale order requirement is $200 for participation.   “Historically, the Christmas in July event has always done amazingly well, and this will be the fourth year offering this special Summer event,” Williams Trading director of sales and marketing Scott D said. “Our customers' responses were outstanding in the past, loving the opportunity to be able to save on everything in our warehouse, especially with the slower summer season, so we decided to bring it back this year. This sale is perfect for retailers to take advantage of their savings to stock up on every brand, or simply earn a bonus discount during this slower sales period to help with store margin.”   In order to participate, customers must have an account in good standing and be brick-and-mortar retailers. The 5 percent discount will be deducted from the invoice total.  This sale is for a limited time only, and all orders must be placed by 3 p.m. ET on Thursday, July 25. Quantities will be fulfilled at Williams Trading's discretion, and backorders will not be available.     Retailers can call their Williams sales representative at (800) 423-8587 or visit www.williamstradingco.com. To learn more about different Williams Trading Co. products, customers can log in to www.WTUlearn.com.