Simon Smith Joins Kiiroo as Director of Global Business Strategy

AMSTERDAM—Kiiroo, a leader in the interactive technology industry, on Tuesday announced the appointment of Simon Smith as the new Director of Global Business Strategy. With over 25 years of experience in management roles across various successful companies, Simon brings a wealth of knowledge and expertise to Kiiroo. Smith has had an illustrious career, having held key positions in multiple successful companies over the past two-and-a-half decades. Most recently, Simon served as Vice President at what Kiiroo said is the "world's largest adult toy company" for eight years, where he collaborated with an array of customers and peers, contributing to the company's global success. In this new role as Director of Global Business Strategy for Kiiroo, he will work closely with the B2B marketing and sales teams as well as the executive team, to ensure that the Kiiroo brand continues to grow and thrive in today’s competitive adult market. "I am thrilled to be joining Kiiroo," Smith said. "I look forward to leveraging my experience and working alongside the talented teams at Kiiroo to continue driving the company's growth and success. Kiiroo is at the forefront of innovation in the interactive technology space, and I am excited to be part of its journey." "We are incredibly pleased to welcome Simon Smith to the Kiiroo family," said Toon Timmermans, CEO of Kiiroo. "His extensive experience in global business strategy and his proven track record in the adult toy and beauty industries make him an excellent addition to our team. We are confident that Simon will play a pivotal role in expanding Kiiroo's global presence and driving our strategic initiatives."