YouPay and MintStars Announce Partnership

BRISBANE, Australia—YouPay, a professional gifting platform for professional creators, and MintStars, a content platform that helps creators and fans earn more with lower censorship, today announced a new partnership to establish a baseline for how creator-focused platforms can operate to enhance the professionalism and legitimacy of the adult content focused creator economy. The creator economy is continuing to grow and evolve, and this collaboration aims to creating synergies from which all creators and their fans can benefit. YouPay focuses on identifying value-aligned, creator-focused partners with a core goal of supporting creators to have access to solutions that support their personal goals and help them achieve their full potential in the creator economy. MintStars was created to eliminate the exploitation of and discrimination against adult content creators by providing a more inclusive alternative to existing platforms, with lower fees, protections from chargebacks and censorship, and enabling creators to profit from fans reselling their collectible content. The MintStars model encourages fans to actively promote the work of creators, shifting the responsibility from creators alone and creating a dynamic where fans have a vested interest in supporting and amplifying creators’ content. “Creators are looking for stability and professionally operated solutions as they build their business around platforms that support their personal brand monetization approach,” commented Matt Holme, founder and CEO of YouPay. “We have seen a significant shift in platform reliability recently with a number of solutions ceasing to operate, putting the fundamentals of the creator economy at risk. We’re actively seeking out partnerships with like-minded platforms and solutions to provide a collective support network and trust for creators across all categories. MintStars has developed a strong reputation and following with creators, and we’re excited to be working with the team.” “A core focus for us at MintStars is ensuring creators can get paid without fear of de-platforming, and we’re delighted to collaborate with YouPay to enhance the level of professional capability and trust for our respective users,” said Jessica Van Meir, co-founder and COO of MintStars. “We need to de-stigmatize adult content creators, and this collaboration is another step toward improving the environment that adult content creators operate in while enhancing the acknowledgment of adult creators as legitimate, professional businesspeople who should have the same rights as any other category of creator or influencer.” Under the collaboration agreement, YouPay and MintStars will work together to identify opportunities where they can share resources and capability to enhance their solutions as well as create new avenues for creators to engage and access knowledge and support to help them achieve their full potential both professionally and personally. “We hope our collaboration partnership is an announcement to the community that there are sex-positive partners out there that are focused on meeting creators’ needs in the long term, while ensuring sustainability by minimizing personal and financial risk,” said Van Meir. Holme added, “Our collaboration partnership with MintStars follows directly on from our recent partnership with Sidenty and is another example of our focus on bringing access to like-minded partners to our creators and their fans. We’re super excited to see where our collaboration will lead.” For more information about YouPay, visit youpay.co. For more information about MintStars, visit minstars.com.