| March 29, 2024 |
Tennessee Takes Lead in Defending Artists’ Voices from AI Replication |
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While the adult industry’s creators are watching the emergence of AI technologies with a wary eye, Tennessee has become the first state in the nation to enact legislation aimed at safeguarding the music community from the burgeoning challenges posed by artificial intelligence. Signed by Governor Bill Lee, the landmark law, known as the Ensuring Likeness, Voice, and Image Security Act or “ELVIS Act,” seeks to protect artists from unauthorized AI replication of their voices. This pioneering move underscores Tennessee’s commitment to its rich musical heritage and its contemporary creative talents. “We employ more people in Tennessee in the music industry than any other state. Artists have intellectual property. They have gifts. They have a uniqueness that is theirs and theirs alone, certainly not artificial intelligence,” Governor Lee emphasized, underscoring the significance of the act for the state renowned as the cradle of country music. The ELVIS Act, effective from July 1, introduces vocal likeness to the list of protected personal rights, joining name, photographs, and likeness, which are already considered a property right in Tennessee. This legislation offers a new avenue for civil action against those who use an artistâs voice, name, photographs, or likeness without proper authorization. Country star Luke Bryan shared his concerns about AI impersonations, “Stuff comes in on my phone and I can’t tell it’s not me. Itâs a real deal now and hopefully this will curb it and slow it down,” highlighting the immediate threats posed by AI technologies to artists. Despite unanimous support from the Tennessee Statehouse and strong backing from the music industry, the effectiveness of the ELVIS Act in combating AI replication remains to be seen. However, the bipartisan consensus on this issue marks a rare moment of unity in an often-divided legislative environment. Governor Lee’s announcement took place at Robertâs Western World in Nashville, a symbolic choice reflecting Tennessee’s deep musical roots and its ongoing role as a bastion of the music industry. This legislative effort not only pays homage to Tennessee’s musical legends, like Elvis Presley, but also sets a precedent for protecting artists’ rights in the digital age. |
