Amazon Settles in FyreTV Trademark Lawsuit

MIAMI—Amazon reportedly settled a lawsuit by an adult entertainment company alleging that the e-commerce giant’s product family of video streaming devices infringed on a trademark held by the owners of FyreTV. Wreal LLC owns FyreTV, a VOD streaming service for adult content offering movies from studios such as Digital Playground, Vivid and Dorcel. Wreal sued Amazon in April 2014 when the company announced the launch of its on-demand streaming service and devices built for it, also called Fire TV, to compete with the likes of Roku. Bloomberg Law says the two parties are finalizing a confidential written settlement agreement and plan to file dismissal documents with the court in the next 45 days.  Both parties filed this notice before the U.S. District Court for the Southern District of Florida.  AVN reported last year that Amazon and Wreal were set to go before a jury trial after the 11th Circuit sent the lawsuit back to the local courts.  In 2019, a federal district judge ruled in favor of Amazon.  Counsel for Wreal appealed, and the case was finally heard before the federal circuit, where a panel of judges forced counsel for Amazon back to the drawing board.  The legal affair that has lasted almost a decade will likely conclude once the courts agree to the settlement currently being drafted between counsel for the two parties.  Since the settlement is confidential, the actual sum and conditions may never be known unless revealed by a federal judge and or with the consent of both parties in the settlement. Also at issue was Wreal developing and selling a set-top box for porn. This was in 2007, well before Amazon released and develop its own "Fire TV" ecosystem.