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July 10, 2023

Wicked Sensual Care Launches simply Timeless Line of Lubricants

LOS ANGELES—Wicked Sensual Care has announced the launch of simply Timeless, a line of products designed specifically for individuals experiencing perimenopause, menopause and beyond. Timeless offers a range of carefully formulated and supportive solutions, catering to diverse needs and preferences. Like all products under the simply label, each formula within the line is free from glycerin, parabens and propylene glycol. Each Timeless lubricant and moisturizer has been crafted using rejuvenating ingredients that nourish and hydrate. The simply Timeless line debuts with four curated products: Timeless Aqua, Timeless Aqua Jelle, Timeless Hybrid + DHEA, and Timeless Silicone.  To enhance the user experience and prioritize consumer education, all Timeless bottles feature Expanded Content Labels (ECLs). The labels incorporate a more legible font size and include a peel-off back label, offering additional space for information and in-depth guidance.  “Stepping into this space feels like perfect timing for us as a brand,” Wicked Sensual brand strategist and resident sex educator Jessica Drake said. “With the success, media coverage and accolades garnered by our instructional release Jessica Drake’s Guide to Wicked Sex: Senior Sex, we confirmed that consumers are hungry for knowledge and support throughout all stages of their lives. “Menopause and aging can bring about changes in many ways,” Drake continued. “We deserve to explore our sexuality as it changes with time, and experiencing pleasure is our right. We want to help normalize talking about menopause and aging, and center pleasure at all stages of life. Our Timeless line gives people different options based on their personal preferences, while each formula has been enriched with the most supportive ingredients in the sexual health and wellness space yet. I am proud to have had a part in creating this line, and I am grateful to our teams for their hard work and support bringing this to fruition.”"Timeless will provide consumers with a much-needed collection of quality products that address the concerns of people during menopause and beyond," director of sales Jennifer Brice commented. "Retailers have shared their customers’ requests for lubricants specifically formulated to enhance pleasure later in life. The Wicked Sensual Care team is pleased to offer support and education to all our distributors and retail partners, not only during the launch of Timeless but throughout the year. Please contact me at [email protected] to schedule an online or in-person training." "We are incredibly excited to introduce simply Timeless, a groundbreaking line that addresses the ever-changing needs of people during transformative phases of their lives," added Wicked Sensual president and owner Steve Orenstein. "We are devoted to continuously bringing meaningful products to the market to meet consumer needs, and we will continue to grow and expand our line with passion and purpose. We are proud of the growth and evolution of our product development team, and we’re looking forward to continually satisfying consumers with the highest quality products in the sexual health and wellness space.” To learn more about Wicked Sensual Care, visit WickedSensualCare.com.   For real-time updates, including sexual health and wellness tips from Drake, join the conversation on Instagram, Facebook and Twitter.

 
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