IMbesharam Stages 'Public Play Challenge' With Lovense Lush

INDIA—IMbesharam, India’s leading online adult products retailer, recently hosted a "Public Play Challenge" where it asked a local influencer to use the Lovense Lush wearable vibrator and visit public places while her partner controlled the device via phone app. The influencer traveled to various locations in New Delhi and at unexpected times, her partner set off the vibrator, catching her reaction and those of onlookers looking perplexed on video. To watch the clip on Instagram, click here. “The shoot captured not only the success of the challenge, but the spectrum of emotions the spectators had,” the company said in an announcement. “When posted on social media, the 90-second clip engaged with 200k+ accounts, inviting comments and conversations from nationwide viewers.” As part of the challenge and after receiving many entries from its call for participants, IMbesharam selected four individuals from different cities in India to join the challenge and share their experience while getting a discount on the product. “IMbesharam continues to break the barriers and rise from frontiers—one interactive step at a time—aiming to normalize pleasure for every Indian household, big or small, and every Indian, irrespective of agnder, age, identity, sexuality or community,” the company said. For more information, visit IMbesharam.com and follow the brand on Instagram @imbesharam.