Interview with imaXcash – Offering Niche In-House Solutions for Dating Affiliates

imaXcash is an online dating company that offers adult and mainstream webmasters and affiliates a wide portfolio of turnkey solutions to promote their own dating brand. All in-house programmed and in-house serviced, imaXcash provides all the tools needed to earn lucrative payouts including localized billing mix, dating users support, extensive promo tools and more.

In this interview, Carl Borowitz, their marketing director, talks to YNOT about how the company is run, what it has to offer (multiple dating niches and more) and why a partnership with them can be a profitable decision.

How did you get your start and what was the impetus of imaXcash?

imaXcash was launched in 2014 as a successor to 69Cash – a well-known household name when it comes to casual dating, coming from one of the pioneers of the industry with online activities dating into the late 90’s. The original idea was to also include non-dating products, therefore the rebranding. But eventually, after seeing what worked the best, we shifted our sole focus to dating again.

The company grew over the years from the original 8 countries to more than 25 countries and multiple niches. Since 2017, our premium dating network DAO of LEADS is also offering selected in-house dating offers on a CPL basis. Anyway, we do remember the 69Cash brand fondly, and it may even come back at some point.

In 2019, we also launched our sister brand Online Dating Kings, accompanied with its trademark King’s style event booth, that is carrying our non-explicit dating niches such as senior dating, or our proprietary built mobile dating apps Zeniors and FlirtFox.

What do you think are the most important steps to insuring a successful partnership between webmasters/affiliates and imaXcash?

Apart from the undisputable “hard” factors such as above sufficient performance/results and paying on time, I’d also highlight expertise.

Many of our sales and account managers, such as Roland, are current or former affiliates themselves, with an insight from the other side of the aisle as well. In any case, they are typically with the company for years – so they know the ins and outs of the business. A solid tech savvy back office that’s able to help with the setup of white labels, postbacks, and all sorts of promo tools is a major plus too.

Then there are soft factors as well – like putting up an affiliate promo or a contest to spice things up bit.

And twice a year, in the spring and in the early fall, we host a regular private event for our friends, partners and affiliates. Typically, on the leaving day of the TES Affiliate Conferences – this last year for example, we hosted a BBQ in Spain following the TES in Sitges, and a VIP BBQ in a privately owned castle after the TES in Prague. A much-needed opportunity to unwind!

The European Summit Prague 2022

What do you think are the best and most unique services imaXcash offers?

Besides being able to target many niches, such as casual, MILF, Sugar Daddy or even BDSM, there are also plenty of rather unique promo tools that can be customized to tailor one’s promotion to be the right fit.

There are custom banner generators, custom profile array generators, custom sign-up form generators, profile deep linking, and smart links, to name a few. No pre-made landing page makes it into the system without being properly A/B tested first, and then there’s the evergreen – white label.

How is your product different from others in the same field and why should someone partner with imaXcash?

Online dating is of course heavily competitive. What makes our product special? All our dating offers are in-house developed.

We also cover some of the lesser monetized GEO’s such as Central Europe or South America, these often bring an unexpectedly good to great ROI for our affiliates. Then there’s plenty of niches available if one wanted to test promoting something out of the ordinary, such as Sugar Daddy dating, or BDSM dating.

Further there’s a plethora of customizable promo tools to use, and our experienced staff and history. Not resting on laurels, new features are added, and A/B tested regularly in order to increase the offers performance. Oh, and last, not to forget, we welcome mailing traffic, in fact we also run our own email list management company MVP (MailValueProfits).

Tell us about a success story of someone who has used your product.

Maybe the most notorious one would be an affiliate that started many moons ago, at the time when we released our first dating product in Czech Republic still under the 69 Cash brand. He was a local and literally started webmastering from scratch. He spent hours, days and weeks asking questions about everything possible from coding, tools, HTML, SEO, copywriting and so on.

His focus and persistence paid off.

Fast forward three or four years later and it was us, who were taking notes and hints from him, since he managed to become one of our top five affiliates, and likely one of the top affiliates and online marketers in the country overall.

What are the obstacles and challenges to being in different parts of the world and how does imaXcash overcome them?

The biggest challenge here may be the complex billing mix.

In a typical scenario, imagine you sell a subscription-based product targeting mainly country X, or tier 1 countries. In that case you normally select a biller that has a suitable setup in order to bill the target market’s customers, and one or two other boiler plate proof billers as a backup. Now imagine you want to target say 25 countries with 25 different country specific products, this makes finding, testing, and fine tuning the right billing mix for each particular country close to an art of alchemy.

What are your goals for the company?

The goal has always been to create the best performing dating site/offer on the respective market, one that’s too good to pass on.

Lately, we’re also really excited about our newly launched FlirtFox APP that has successfully debuted in the APP market, and offers new ways of promotion, creating access to millions of mobile users and potential customers.

You can find and follow imaXcash on their Facebook @69cashCom, and @onlindeatingkings. Or visit their websites at imaXcash.com, onlinedatingkings.com, daoofleads.com, and mailvalueprofits.com.

The European Summit Sitges 2022