Doc Johnson Partners With Shoe Company for Dildo-Based Sneaks

LOS ANGELES—Pleasure products manufacturer Doc Johnson announces that it has teamed up with Los Angeles-based footwear brand Rose In Good Faith to launch a new sneaker line dubbed "Plastic Soul," created using defective dildos from Doc Johnson's factory. The limited Plastic Soul debuts tomorrow, Friday, July 15 on the Rose In Good Faith website, and will be featured at H Lorenzo's flagship location and available at all locations of The Webster. The shoes are priced at $130. Explained a company announcement, this collaboration was in development for almost two years, and the two companies "developed a unique recycling system that grinds down the factory's defective dildos into millimeter-sized cubes of TPE (thermoplastic elastomer). The cubes are then mixed with non-bleach EVA (Ethylene-Vinyl Acetate) foam and injection molded into the shape of the Plastic Soul." The design of the Plastic Soul, promo materials note, "hints at the shape of a chunky hiking shoe with the sleekness and energy of a low-ankle runner." In addition, the shoe features "a raised arch in the footbed of the design, intended to support the wearer's foot by lessening any abnormal stress on the knees and hips when compared to flat shoes. As a means of supporting posture and all-day comfort, the Plastic Soul includes a natural cork insole, which molds to the wearer's unique foot shape over a few hours of wear, and adds extra support." Moreover, the company announcment touts, the Plastic Soul "is infused with a purpose to promote sex positivity as part of Doc Johnson's global movement to destigmatize sexual health and wellness."  Learn more about the Plastic Soul here.