Sportsheets Kicks Off Pride Month With Romantix

CERRITOS, Calif. — Sportsheets is celebrating Pride this month in partnership with adult toy retailer Romantix. Sportsheets is kicking off Pride by celebrating love in all forms and acknowledging the beauty in everyone. Their campaign focuses on connecting in all colors, with a belief that there’s nothing sexier than fundamentally feeling comfortable in your own skin. Customers can enjoy toys in every color across the spectrum of gender and sexuality, so they can feel seen, heard, and affirmed in every aspect of their intimate life. “We’ve created a strategic partnership with Romantix to help us execute our ‘Connect In All Colors’ campaign this year,” says Kelly Sofferman, senior brand marketing manager. “Their reach is so far, and it’s a perfect collaboration because their values align so well with ours.” Sportsheets will be doing a window take over at the Romantix store in Long Beach, Calif., for the entire month of Pride. They will also be supporting their Pride Parade street teams across the U.S. over the summer. For more information on the partnership between Sportsheets and Romantix or their Pride campaign, email [email protected].