Besharam Announces Collaboration With Lovehoney

ATLANTA — Besharam announced it is bringing the entire range of Fifty Shades of Grey products from Lovehoney to India. Resonating with the mission of Besharam in democratizing sex and pleasure, Lovehoney aims to bring sexual happiness and a fullfilling sex life  to one of the largest customer bases for adult toys in the world. Besharam, India’s leading adult store for everything pleasure, kink, novelties and lingerie, showcases more than 120 brands from the most reputed companies worldwide, offering a premium platform. The name Besharam means "Shameless," but in essence Besharam is about speaking up and expressing yourself, without any fear or stigma from society. The brand's purpose has evolved over the years of existence from being an online safe place to access pleasure products, to now being the voice of millions of Indians who strive for equality and diversity, both in the bedroom and outside of it, the company said. In short, Besharam is about democratizing sex & pleasure. Raj Armani, the COO at Besharam, remarked, "Lovehoney, as company is the most perfect and real example of how an ecommerce business should be like, and as a brand, Lovehoney is the one-stop shop where consumers come in search of the perfect orgasm. Besharam since its founding years has aspired to be the ‘Lovehoney’ for Indians in India and world ide, with the same flair but an extra level of mischief and a dash of wittiness. The partnership with Lovehoney is everything that a perfect Bollywood movie be about, brands that attract each other and a match made in heaven. We are more than excited to present the line of products from Lovehoney, primarily the Fifty Shades of Grey collection to India. "With its enormous appetite for fun, passion, pleasure and everything in between, Indians have embraced the stories, movies and products from FSOG and are asking for more," says Simon Smith, VP Business Development at Lovehoney Group. "We are grateful for this and happily oblige. We are looking forward to a long-term and successful partnership with Besharam. We appreciate the team’s efforts and achievements to bring premium products to Indian customers and spread the mission of democratizing sexuality and pleasure."