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February 03, 2022

Wicked Sensual Marks 10th Anniversary With Cake-Flavored Lube

LOS ANGELES—Wicked Sensual Care, winner of the 2022 AVN Award for Best Enhancement Manufacturer, is celebrating its 10th anniversary with the debut of Birthday Cake Water Based Intimate Lubricant. Sweetened with all-natural Stevia and available in 2 and 4 ounce sizes, Birthday Cake flavored lubricant combines the flavor of velvety cake with vanilla frosting and is enhanced by olive leaf extract. The new flavor aims to make any day a celebration and like all WSC lubes, is designed to support the body's natural lubrication and enhance sexual activity whether alone or with a partner. “We have a lot to celebrate," said Cassie Pendleton, marketing director for Wicked Sensual Care. "Our business has progressed and grown in many areas over the decade, from product development and design to marketing strategies and distribution. Coming out with a Birthday Cake flavored lube is a fun way of expressing our gratitude for the support that our distribution and retail partners have shown us over the years. We are incredibly thankful for their partnership and we invite them to celebrate this milestone with us.” Wicked Sensual Care features products that are vegan, cruelty-free and paraben free. Since its founding by President and Owner Steve Orenstein, Wicked Sensual Care has grown into an internationally recognized sexual wellness innovator and the first business of its kind to receive AVN’s Best Enhancement Manufacturer award for two consecutive years (2021 and 2022). To order Birthday Cake or any Wicked Sensual Care product, contact your distributor, WSC sales rep, or email [email protected].

 
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