Eldorado Launches Elevate U 2.0

BROOMFIELD, Colo. — Eldorado Trading Company, a leading distributor of adult toys, lingerie, and party supplies, on Monday announced the release of five new episodes to their e-learning series, Elevate U. The newest video lessons were created by Damiana Consulting for Eldorado Trading Company. Topics include Sexual Health and Wellness Concerns, Sex As We Age, Kink Dynamics, Centering the Customer Experience, and Versatile Products. Sarah Tomchesson, founder of Damiana Consulting, collaborated with the Eldorado Marketing team to develop and produce the newest Elevate U video content. Tomchesson has led pleasure-based sex education throughout her 15-year career within the adult retail market, which has kept her curious and connected to the power of pleasure as a healing tool. Tomchesson invited the talents of Sandra Daugherty, aka Sex Nerd Sandra, to host the newest episodes. As a sex educator and a successful podcast host on the Nerdist network, Daugherty has consensually touched the lives of millions with her unique perspective and quick wit. Tomchesson explains, “Retail staff are the front-line educators in the field of sexuality and equipping them with the tools to properly address the sexual health needs of customers is essential. Eldorado identified this need and Elevate U provides a comprehensive training program for retailers across the country that goes well beyond the basic functions and selling points of pleasure products. We can’t wait for retailers to dive into this engaging, informative, and highly quality video series.” The original Elevate U series is a comprehensive, 16-lesson e-learning program that explores a variety of sexual health topics. The program was designed to go beyond basic product features to provide adult retailers and their employees the knowledge and skills they need to become a sexual health resource in their community. This mobile-friendly education series is available to active Eldorado customers. Eldorado Marketing Strategist Jamie Newmark has been part of the Elevate U team since the very beginning. Newmark shares, “The disparity in sexual health education nationwide makes it challenging for new retail employees to have meaningful conversations with their customers beyond product basics like speeds, functions, and materials. Eldorado’s Elevate U education series helps to bridge the education gap, ensuring retail associates can serve their community as a sexual health resource while building stronger consumer relationships and increasing store loyalty.” Eldorado CEO Wanda Garland states, “We are proud to continue with this second phase of Elevate U that builds on the foundation of quality, accurate, and relevant education for front-line retail workers. With the release of these five new lessons and plans for more in 2022, we are committed to the continued investment in retail education.” To sign up for Elevate U, please contact your Eldorado Account Manager.