'Perfect 10' Creator Publishes Tell-All of Mag's 'Rise and Fall'

LOS ANGELES—Perfect 10 Magazine founder Norman Zadeh shares hilarious tales from his life and the run of the popular men's magazine in new memoir The Rise and Fall of Perfect 10, available for purchase on Amazon. Founded in 1996 by Zadeh (a former Stanford applied math professor, poker author, hedge fund manager, NBA handicapping champion, organizer of the U.S. Investing Championship, Joan Rivers' "boy toy," and the son of Lotfi Zadeh, creator of fuzzy logic), Perfect 10 was launched when one of his friends was turned down by Playboy.   Zadeh recalls posing the question, "What can I do to make this poor girl feel better? I guess I'll have to start my own all-natural magazine and put her in it." Immediately after launch, Perfect 10 received massive media exposure. Zadeh and his models appeared multiple times on The Howard Stern Show, among other major shows, and the magazine was featured in numerous films including American Pie (1999) and Knocked Up (2007), as well as television series such as The Sopranos (1997-2007).  In The Rise and Fall of Perfect 10, Zadeh details experiences including his relationships with Lucille Ball and later Joan Rivers, funny stories from behind the scenes of Perfect 10 Magazine and the beautiful women it featured, including Victoria's Secret supermodel Marisa Miller (who first graced the cover of issue #5), and memorable stories involving Howard Stern, Gerard Butler, Alec Baldwin, Britney Spears, Brett Ratner and other household names. Additionally, the book provides snippets from an interview with Cathi O'Malley, Hugh Hefner's former girlfriend, which contain what are touted as "shocking revelations" about what went on inside the Playboy Mansion.  Find The Rise and Fall of Perfect 10 here.