Magic Silk Introduces New Packaging

LOS ANGELES — Magic Silk has announced the redesign of the packaging on four of its most popular lines. Magic Silk said the message to its customers is simple: "Magic Silk products offer quality inside and out." Exposed lingerie now sells in a sturdy, bright white box with a bold swirl design and silver and red embossed lettering. A small window in the back offers a preview of the delights within. The bawdy bundles for Seamless and Dress Up feature a bold splash of color, silver highlights, and silver embossed lettering. A long, crescent-shaped window affords a sneak peek of playful garments that are "chic and cheek," the company said. Sexy Time looks "mighty fine as a beautiful fox bedecks the dazzling box," surrounded by day glow coral that starkly contrasts a matte black background with glossy highlights.   The Love & Bondage packaging, with its signature keyhole graphic and dark black background, is imbued with "a sense of mystery and excitement," the company said. "All of these extremely upscale designs offer ultra-modern graphics, multiple views of the styles within, and smooth, soft surfaces to evoke the tactile sensation of Magic Silk lingerie," added a Magic Silk rep.