Hustler Partners With YRU Shoes to Launch Footwear Line

BEVERLY HILLS, Calif.—Hustler Licensing and YRU Shoes have announced a collaboration on a new footwear line. Branded Hustler | Xtra, the shoes will begin rolling out to retailers in August 2021 and sold at YRUshoes.com, Dollskill.com, YRU Retailers and all Hustler Hollywood locations nationwide and online.  The new collection will have many YRU signature features: chunky high heel boots, giant stilettos, oversized buckles, patent leather and vinyl straps all incorporating bright, bold colors. The exclusive line will feature rhinestones, pastel hologram stretch-on boots, faux fur and more. Several traditional designs will also be offered in the collection, including slides that feature a collage of Hustler Magazine covers and the Hustler logo. "Working with YRU has been exciting as their bold creations are fun, fabulous, and are always on the cutting edge of what's hot in the marketplace for footwear," said Philip Del Rio, vice president of retail. "Hustler | Xtra will help introduce a new audience to the Hustler brand while appealing to many of our existing customers who crave the style of shoes we sell in our stores."  Added Yuri owner, founder and designer Ernie Nuñez, "Our Hustler | Xtra shoes will be as hot as our customers. We are continuously updating our product offerings to keep up with current trends. We try our best to lead those trends by being the first to market, with ideas that will keep the competition on their toes, literally."