Womanizer Introduces Premium Eco Device in Honor of Earth Day

NEW YORK—To mark Earth Day, pleasure product manufacturer Womanzier today unveils the Premium Eco, a biodegradable and recyclable version of its best-selling Womanizer Premium employing the company's patented "Pleasure Air Technology" that stimulates the nerve endings of the clitoris with gentle air waves. The Eco is available today in stores and online for $199. The device's pre-launch crowdfunding campaign, opened at the end of March to gauge interest in biodegradable sex toys, exceeded its goal and raised $25,000, which will be donated entirely to environmental charity One Tree Planted. Womanizer plans to work with the organization to plant a tree for every purchase of the Premium Eco. The Premium Eco reengineers the Womanizer Premium using sustainable materials and an approach of minimizing waste. Instead of ABS, the product is made of Biolene—a bioplastic made from 70 percent natural materials (mainly cornstarch), making it biodegradable and recyclable. Additionally, the Premium Eco features a replaceable and rechargeable battery, which extends the product's runtime. Because of the modular design, the toy can be easily disassembled compared to other products, and the individual parts can be composted or recycled. The packaging is 100 percent plastic-free and is made of FSC paper, which can also be recycled. Included with the Eco is a shortened charging cable—using less plastic than typical models—a protective bag made of 100 percent organic cotton, and a brief instruction manual. The Premium Eco is splash-proof, comes in a rose color design, has 12 intensity levels and is equipped with the Smart Silence function, meaning once activated, the product will stay in standby mode and not start stimulation until it makes contact with the skin.  "The sexual wellness industry has grown immensely in recent years and the products are gaining more and more social acceptance. We can’t ignore the fact that growth in the industry means more product—and plastic—out in the world,” said Johanna Rief, Head of Sexual Empowerment at Womanizer. “As an industry, we must continue to improve on our work to find long-term solutions for the plastic waste and environmental impacts caused by our product production for the sake of the planet and future generations. The Premium Eco is the first of many steps Womanizer will take to become a more sustainable company." For more information, visit Womanizer.com.