Commentary: Priscila Magossi on Building 'Premium' Connections

interNEXT Presentation — Part I The adult camming industry is made up of different market niches: premium and freemium camming. The goal of this article is to indicate that premium camming services cannot work properly if they continue to be promoted as the same services as freemium camming because they have their own specificities. Otherwise, businesses could lose revenue from this consumer group. The big players could be calculating that if the premium ends, all of these people (premium models and social traffic) will fit into the freemium services. Not necessarily! Maybe these people will not need the adult entertainment industry anymore. Hence, we raise the following question: Does it make sense for the adult entertainment businesses to lose all this money? Especially taking into account that social traffic is the most worthwhile traffic, because of their customer loyalty and generous spending habits.  The New Camming Perspective’s intention is to contribute to the scene by formulating analyses that very likely have not been done, while increasing profitability by relying on the understanding of the whole picture. Having said that, we will see how the NCP comprehends both freemium and premium camming. Freemium Camming Even though freemium camming is currently paying dividends, this is due to a certain coherence among these three factors in the market: (1) the way the model is advertised, (2) the way the model behaves, and (3) the place where the traffic is sought. In practice, this means a mode of camming that caters to the target public that desires instant sexual satisfaction, is bombarded with publicity, and can easily find models that focus entirely on their sexual capital, offering straight-to-the-point action.  Premium Camming The premium camming lacks coherence among the main factors that support the market. For instance, there are studios that provide premium training to models but there are fewer and fewer sites for them to work. Meanwhile, there are plenty of members who are lonely people, looking for some companionship as a paid service, but every ad only sells instant sexual satisfaction. Obviously, the results are catastrophic—there is demand but the supply is limited and the allocated resources are insufficient to profit from this opportunity.  Thus, it is of utmost importance to reinforce NCP’s message that if the players do not act, they are opting to discontinue offering premium camming services. Premium services need not only specific models and sources of traffic but a functional structure to harness this public and their money. THE CONCEPTS OF NCP The NCP has been developed to target only this specific audience. This public desires to “Build Connections” with their regular models instead of only the instant sexual satisfaction they could achieve for free in any porn site. Seeing a face and hearing a human voice calling their name can do that, not necessarily their pushing of a button controlling the stimuli on a woman’s body. The more sustainable and profitable longtime alternative can also be more humane. The desire to connect with the person behind the camera is what we have called in our program “The Social Aspect of Camming” business strategy. Members who wish to socialize imply that platforms need to locate them from other sources based on different strategies, rather than panning them on free porn sites. We have named this group of consumers “The Social Traffic." Combining these factors suggests the idea of our latest concept, the “Mainstream Camming." In order to appeal to a wider public, adult companies could benefit from inviting the social media influencers to join the business and profit from their followers. However, it is important to take notice of the fact: they live only one life and do not want to risk losing face. After all, they have other jobs sponsoring mainstream brands, so they must be careful with their image. This is a whole new market to be explored. In order to get good results in this niche, the industry must make concessions. FINAL CONSIDERATIONS The New Camming Perspective (NCP) is not trying to replace any method of camming or to convince anyone of doing anything. All we are doing is trying to contribute to the scene with the tools we have: the ability to assess and reflect on reality, observe practices, and project possible resulting outcomes. Our business strategies intend to generate long-term profitability for all parties involved. In this article, we have mentioned the risk of the business losing the members and the models. At the end of the day, the choice to be made is what makes more sense for all of us while allowing financial survival in the mid and long term. _______________________________________ In order to watch the NCP video presentation for Internext2021, please, check out the following link. ABOUT THE AUTHOR Priscila Magossi is a Brazilian journalist (Mackenzie-SP, 2002-2005), with a Master’s Degree (2006-2008) and a Ph.D. (2010-2014) in Communication and Semiotics (PUC-SP). Since she has started her journey in the communication field, she has been studying the impacts of the mass media and the cyberculture in the post-modern society, focusing primarily on the social bonds’ dynamics. ABOUT THE COMPANY New Camming Perspective (2018) is a business strategy that uses social sciences to optimize earnings and stimulate returning customers by relying on the human need for “Building Connections” (2016) through “The Social Aspect of Camming” (2017) when in touch with “The Social Traffic” (2019), reaching out the (4) “Mainstream Camming” (2020). The goal of this project is to promote dialogue between academia and business in order to conciliate human values with profitability.