Princess Emma Talks AVN Stars Brand Building & Her Superpower

LOS ANGELES—Princess Emma, who describes herself in her AVN Stars profile as a “Verified Scottish Princess,” has leapt into the upper echelon of top-performing stars on the platform — and even garnered three AVN Fan Award nominations this year. The “natural born FinDom” picked up nominations in the Social Media Star, Favorite Domme, and Most Spectacular Boobs categories. And perhaps the lesson to her story is that the key to succeeding on AVN Stars is to commit to the platform. “AVN Stars is, and always will be, where the Princess Emma content is really happening,” she told AVN. “I’ve got legs for miles, but AVN could pan them for continents! This targeted exposure was exactly what was required for me to even begin entering into becoming a brand—full stop.” But she did not start her career as an online dominatrix on AVN Stars. Initially, she tried Twitter, and found that, “I gave the world me and they gave me so much more. Or did I just take it? Who knows?” But Twitter itself apparently did appreciate what Emma had to offer. In 2019, she says, the social media giant took down her page, and worse, she was unprepared for the deletion. “In the true whirlwind that was my amateur sex-work days I had failed to back up my content, there was nothing left,” she said. “I felt like a part of me had died, and in a way it had.” She wasted little time sulking about the snafu, however. She rebuilt her Twitter page, and had doubled her previous number of followers in the first six months that the new version was online. But her most important revelation was yet to come. “At the very start of 2020, there came three letters and one extremely wise move. Those three letters were A—V—N,” Emma says. “The advantages were clear from the very beginning; this was the closest I’d been to my fans. It had structure and it had given me a completely new way to carry out my work.” She used the tools offered by AVN Stars to create a subscription service, “in which fans could actually subscribe, tip and where my hard work and content saw the most bang for its buck,” choosing AVN over “its market-leading competitor,” because “AVN was bright, edgy, sexy and easy to use. It had so many different features heavily promoted, like contests, awards, polls It screamed ‘the future.’” The platform gave her a forum to express the “passion” that she felt she had been aiming toward her whole life. She describes herself as having “always been an extremely dominant character, from the playground to the dinner table, on camera, in conversation and later, the bedroom.” She says that her domination of men — “my superpower!” — can be traced all the way back to her childhood when she always talked her father into buying her the bigger toys, or when she was able to persuade schoolteachers to “let another one of my many misdemeanors slide once again, it was so easy for me.” She described herself as feeling like a puppet master, consistently getting “exactly what I wanted when I wanted.” As she matured, she understood that this “superpower” could become her livelihood. “At my root core I am findom, and to deliver findom in the most organic way a domme can, she must hold a natural talent in the art of manipulation,” she says. “I am the Monet of manipulation, the Van Gogh of control, the Picasso of puppeteering!” Over time, Emma says that she has found herself unifying her identity with the “princess” persona who exists online, and interacts with the submissives in her clientele.  “Initially, it felt like I was playing a character that I had created from my alter ego, equipped with my twisted and calculating nature which I’ve always possessed, but it became much more than that,” she explains. “I wasn’t displaying traits from a character I had simply 'created' anymore, I was just nurturing qualities which I’ve always possessed. They were just finally being brought to the surface to help form the best, and most effective version of Emma I could be.” At the same time, that version of Emma remains a work-in-progress. “The last few years have been incredible for me. I’ve grown so much and I’m grateful for my successes every day,” she says. “I really feel like I’ve got so much more to offer this world, and I’ll rock yours. I’m doing this for me and I’m doing it for the girls. Girl power!” In AVN Stars, Emma says, she has found the ideal outlet to channel her power. She says that she particularly appreciates the platform’s unashamed and unambiguous advocacy for “sex and sex workers.” “Proudly supporting and promoting us like the market had never seen up to this point. It was rewarding and awarding us,” she said. “How can one even begin to create and establish a brand if the site that you commit to acts like they’re ashamed of you, and is reluctant to acknowledge who helps pay its bills? I recommend anyone expanding in the hopes of becoming a little step closer into brand status to follow the same three letters I did, A—V—N.” Photography by @papajgun