Lovehoney's 'Masturbation May' Marketing Campaign Wins Award

CYBERSPACE—Lovehoney, which markets its sexual wellness products worldwide, has won an award for its Masturbation May campaign, scooping up the trophy for Best Integrated Performance Marketing Campaign at the International Performance Marketing Awards. The awards were announced during a virtual ceremony on the Nov. 24, 2020 and are meant to honor the industry’s most exceptional projects on a global scale.  Judges commended Lovehoney’s Affiliate Marketing team for its innovative approach when marketing a campaign surrounding masturbation, a topic which is still seen by some as a taboo subject. The team were also highly commended at the ceremony for the Best Use of Programmatic award for its display advertising campaign, "Stimulating Display to Reach a Performance Climax." Lovehoney’s head of digital performance Simon Boice said, "Lovehoney’s Affiliate Marketing team have put in a phenomenal effort to drive performance even harder in a year when everything is made more complex. Being recognised externally as exceptional reinforces something that those of us working with them already knew: they're doing an amazing job.” Since its founding in 2002, Lovehoney has become a leading online retailer for sex toys and adult products. The brand was the only adult company to be shortlisted within any category at the International Performance Marketing Awards. Those interested in finding out more about Lovehoney’s products may email [email protected] or visit LovehoneyTrade.com.