CrakRevenue Adapts, Turns COVID Challenge into Opportunity

QUEBEC CITY – COVID-19 shutdowns are proving to be a solid sales opportunity for adult affiliate network CrakRevenue, as consumers find themselves stuck at home.

“It’s a thriving time for our industry, as people spend even more time on their desktop, tablet and phone,” said Axel Vézina, CrakRevenue’s Chief Monetization Officer. “Changes in behavior have also affected our overall strategy, as we and other CPA networks have been betting on mobile for years. When the pandemic hit, people started working from home and using laptop/desktops instead of their phones. This led us to switch gears and adapt our media buy/strategy to support more desktop use.”

Being stuck at home, consumers are more open to seeking sexual gratification online, and CrakRevenue is more than happy to help them find what they want. This is why CrakRevenue brands like Jerkmate.com are enjoying solid growth.

“During a global pandemic, where confinement is used by many countries around the world, people have fewer occasions to actually meet people for sexual encounters,” said Olivier Bourque, CrakRevenue’s VP Marketing & Business Development. “In this situation, a one-on-one conversation with a cam girl is the next best thing.”

In saying this, Bourque acknowledges that some consumers have lost their jobs as a result of COVID-19. “But plenty of others have kept theirs, and they are looking for ways to bring some fun into their routines,” he told YNOT.com. “Where restaurants and bars, sport events, movie theatres, and other forms of entertainment have been closed due to the pandemic, consumers have to find other ways to have fun. Online adult entertainment fills that gap and need.”

Of course, the time will come when COVID-19 recedes and consumers will be able to resume their out-of-home activities. Olivier Bourque does not fear this change, because CrakRevenue has intensified its consumer research in anticipation of this day.

“COVID-19 made us dig deeper into end users’ habits, their psychology, their way of thinking, in order for us to adjust our sales funnels to better match their realities,” he said. So the current heavy traffic on Jerkmate.com “is something that will stay for sure.”