Samir Saraiya Addresses TED-X Event at Ashoka University

NEW DELHI, India—Ashoka University recently invited Samir Saraiya, CEO of adult retail site ThatsPersonal.com, to deliver a TED-X presentation at its conference on the theme of "Climbing Beyond." Saraiya spoke on the topic of "Executing Ideas," in which he related some of his real-life experiences, and then concluded by presenting a framework aimed at helping attendees to build, validate and execute their everyday ideas. Saraiya shared examples of possible ideas worth building towards, including co-organizing an annual street trance-music-based event during the Ganesh Festival; the thoughts and rationale that led him to launch Mumbai’s first microbrewery, the Barking Deer; and finally, the story behind the start of his company, ThatsPersonal.com, and its subsequent achievements. TED, which stands for Technology, Entertainment and Design, is a non-profit organization devoted to spreading ideas, usually in the form of short, powerful talks which last 18 minutes or less. These talks cover topics ranging from science to business to global issues. The event was organized by Ashoka University, which is considered among the top Indian universities and specializes in the field of liberal education. The campus hosts more than 2,000 students drawn from more than 28 states and 101 cities in India as well as 17 international countries. Saraiya’s Ted Talk is approximately 14 minutes in length and can be viewed on YouTube here.