Hustler Hollywood Planning Retail Store in Boise, Idaho

BOISE, Idaho—Hustler Hollywood has plans to open a new store in Idaho’s capital city—Boise. When it opens in July, the adult retail outlet will be the 34th in the chain founded by Larry Flynt. Boise’s Hustler Hollywood store will be located in a 7,000-square-foot structure that was formerly a furniture rental store. The building, on the corner of Fairview Avenue and Curtis Street, is currently undergoing a facelift, and Hustler Hollywood has already applied for a required sign permit. All of the required permits for the Boise store have been greenlighted. Hustler Hollywood offers pleasure products, lingerie and more, including apparel, sportswear, accessories, jewelry, gifts and novelties, along with bath and body items. Two other adult stores—Adam & Eve and Pleasure Boutique—already are in business less than a mile away on Fairview Avenue in Boise. The chain currently is offering its goods online only at HustlerHollywood.com because of the COVID-19 virus. “We want to do our part to protect our communities, customers and employees and, as such, will continue to pay our employees during this time frame,” Flynt said in a statement on the chain’s website.  The first Hustler Hollywood opened in 1998 on the famed Sunset Strip in West Hollywood, Calif.