Adult Time Removes Transphobic Terminology – Some Say Belatedly

On International Trans Day of Visibility this week, porn streaming platform Adult Time announced that it would be “launching a company-wide initiative to officially dismantle all transphobic terminologies and connotations from its platform,” which includes over 60,000 scenes and 200 channels, with new releases every day.

In a press release on the topic, Adult Time wrote that its Trans Inclusivity initiative is “part of a larger effort by Gamma Entertainment to remove all outdated and derogatory language across its entire portfolio, which includes revising and renaming archived titles, movie posters, and scene descriptions,” as well as providing training initiatives for all Gamma employees.

“While adult websites will always have explicit and colorful vocabulary, we want to make sure that any problematic language that outright supports the stigmatization of minority groups will no longer be something we allow on our properties,” said Bree Mills, Adult Time’s chief creative officer.

It’s a big move from one of the biggest players on the trans-porn scene right now, but Mills acknowledged in an interview with Vice that Adult Time isn’t the first company to make a shift toward more respectful language for trans content. “Grooby, long considered the pioneer of trans content, made a similar shift several years ago,” she said. “They are the true pioneers, we are simply the largest mainstream group of brands to follow suit.” 

Still, since some people learn about both their own sexual preferences and the very existence of trans people through pornography, Mills said she was taking the “opportunity to educate while we entertain” seriously.

“Trans porn is, for many men, an introduction to a population that they didn’t previously know exists,” Vice writer Diana Tourjée explained. “This places trans porn in an exceptionally powerful position to shape perspectives on who and what trans people are.”

The move is a positive one, but not everyone impressed by it. Trans performer Morgan Bailey called the change, necessary, and frankly long overdue.” 

And superstar trans performer Mia Isabella told Vice, “Finally deciding it benefits a company enough to change transphobic titles and web domains doesn’t make [Adult Time or Gamma] revolutionary. It makes them late.”