Vixen Media Group Launches Female Empowerment Campaign

LOS ANGELES—Leading adult content creator Vixen Media Group is taking Women's History Month, and in particular, International Women's Day, to heart in announcing that it has launched a female empowerment campaign, “Mirror, Mirror”, meant to shatter outdated public perceptions of women in adult entertainment. Vixen Media Group kicked off the campaign through the premier of the “Mirror, Mirror” video yesterday, March 8, which was International Women’s Day. Additionally, the company will be offering a donation to Pineapple Support, which provides counseling and other services to adult film performers, in conjunction with this Women’s History Month initiative. The campaign is designed to shatter outdated public perceptions regarding women in adult entertainment and promote a message of self-love and sex positivity. The initiative is complemented by a video that features several of the industry’s most popular female talent and filmmakers in authentic settings reflecting on what they see when they look in the mirror. The women stated that they feel “accomplished,” “blessed,” “confident,” and “strong” among other empowering characteristics rarely associated with industry stars. Since its inception Vixen Media Group and its innovative studios, Vixen, Blacked, Tushy and Deeper, have been credited by some with changing the culture’s perception of adult content and promoting the art, beauty and strength of women. “Vixen Media Group has always held female empowerment, beauty and positive female image close to its core values and it shows in the work,” said Maitland Ward, model, adult film actress, writer and former star of the iconic TV series Boy Meets World. “Among the many misconceptions of the adult entertainment world is that the women of the industry are unhappy, exploited, victims of circumstance, or insecure. We want to show that the opposite is true. This forward-looking campaign emphasizes that society needs to stop judging women for their choices, period. "There is no set way to be a woman and we do not need to fit within a certain mold, and we should spread support and positivity rather than judgment and outdated stereotypes.” Kayden Kross, adult film actress, writer, and award-winning director noted, “This campaign underscores that more than ever before, women are taking the reins in a highly (if not solely) male-dominated industry, from models to directors and producers to business owners and company executives.” To mark both International Women’s Day and Women’s History Month, Vixen Media Group will make a donation to Pineapple Support in association with the “Mirror Mirror” campaign. “We are so thankful for Vixen’s generosity, and their ongoing commitment to empowering women in our industry,” said Leya Tanit, founder of Pineapple Support. “Efforts like theirs not only help raise money for performer services, they also help build a culture of support and respect.” Those interested may wish to follow Vixen on Twitter and Instagram for regular updates and to stay tuned for additional announcements surrounding the campaign. To learn more about Vixen, visit vixengroup.com.