Womanizer Bows New Premium Colors, Campaign, POS Items

OTTAWA—Womanizer—a company that prides itself on collecting consumer feedback from men and women across Europe—announced it’s launching two new colors for its bestselling Womanizer Premium. The new colors, Raspberry and Blueberry, debut on Nov. 21. This release is a direct response to the demands of customers, who have requested their favorite toy in fresh new colors—and exactly in these two shades. Customers chose these in July with the help of two global customer surveys. The new colors are launched alongside a whole new campaign called “Be Guided By Pleasure,” including new packaging and POS materials. Furthermore, Womanizer has created a memorable video showcasing Premium and its benefits as the key element of the campaign. Four different women from across the globe share their experiences with the Premium and give a personal perspective on the innovation and features. See the video on YouTube.com. Of course, the new Premium still includes the much-loved functions Pleasure Air Technology, SmartSilence and Autopilot. With the patented and revolutionary Pleasure Air Technology, Womanizer created a new category of sex toys five years ago. Watch the new animated video to see how it works. For more, visit Womanizer.com.