Ride Bodyworx Adds Natural Beard Oil to Grooming Category

DALLAS—Ride Bodyworx, from top intimates manufacturer Sliquid, has added a  natural beard oil to its growing product line. “Recent years have seen a return to dudes rocking thick, healthy, well-styled beards. In an effort to adapt to this cultural grooming trend, Ride is offering our beard-loving customers a natural nut and seed oil option to help strengthen, condition, and smooth their treasured facial locks,” Ride Founder and CEO Dean Elliott said. “While the product is marketed as a beard oil, it works wonders on any and all body hair.” Ride BodyWorx currently offers three product categories that are specifically marketed toward men. Of the three categories—Lubricant, Performance, and Grooming—the Ride Grooming category is debuting a new product called Ride Beard Oil. Ride Beard Oil is a hand-crafted blend of natural nut and seed oils that soften, smooth and shine any unruly facial hair. The oils also protect the hair from free radicals that could be damaging to the shaft and follicles. Infused with the seductive scent of Sandalwood, this proprietary formula contains antioxidant-rich vitamin E to help hydrate and condition the delicate skin underneath the beard. Ride has long offered a non-foaming shave cream, called Razor, developed for men who like a clean-shaven face. With the addition of Beard oil, Ride now has an option geared toward guys that want to keep their sexy beard. Regarding the decision to expand the grooming category, Presented in a 1-ounce bottle, the easy-pump top allows the customer to conveniently dispense the desired amount of oil into the palm of their hand. Beard Oil is packaged in Ride’s amber colored bottle with matte black labeling and woodgrain accents. The company says the size of the bottle is “perfect for the guy on the go” because it can easily be tossed into any gym, toiletry, or carry on bag. As with all Ride products, Beard Oil is vegan, non-toxic, hypoallergenic, and manufactured and bottled in the United States. Ride Beard Oil is in stock and ready to ship immediately from Ride, or a preferred distributor. For product and/or ordering information, email [email protected] or visit RideLube.com.