Lovense's IMbesharam Now Serving India’s $400M+ Sex Toy Market

HONG KONG, China—Lovense, a worldwide leader in sex tech products, and Besharam, India’s top adult store chain, have come to an agreement to bring the entire range of Lovense Toys—The Lush, Lush 2, Nora, Max, Hush, Ambi, Edge, Domi and Osci—to India, showcased on IMbesharam.com. According to the Economic Times of India, the India sex toy market was an unexplored and unexploited was worth a full $360 million in 2015, and is expected to double by 2020. India has over 400 million Internet users and approximately 65% of the population is under 35 years of age. In the last few years, talking about sex and using a sex toy has become more and more acceptable, and began being shown in mainstream movies like Lust Stories and Veerey DI Wedding, which led to a 300% increase in sales for vibrators, most notably by women customers on the IMbesharam website.