Segpay Minimizes Merchant Risk With 'Post Pay' Pre-Authorization

FT. LAUDERDALE, Fla.—Top digital payment processor Segpay has announced the launch of Post Pay, a payment feature designed to give merchants more control over how they authorize and settle purchases on cam sites and other token-based services. With Post Pay, merchants can offer a better buying experience while lowering their risk of chargebacks. Post Pay lets merchants obtain authorization for a specific amount on a consumer’s credit card, then allows as many purchases, within their site, as they need until that amount is used up.  If the full amount isn’t used, the merchant can capture the transaction at any time for any amount below the initial authorization. This lets merchants market a service where one pays only for the time they use, so consumers can buy with more confidence, knowing they won’t be on the hook for unused time. “With Post Pay, our users can choose the exact amount they want to spend on each private session or tipping session without the need to pre-pay for credit packages,” explained Shay Efron from ImLive. “We are now able to offer our users the ability to spend as they go, along with prepaid packages, which is proving to be very successful,” said Tal Bar-Cohen, ImLive Chief Marketing Officer. “That, along with our proven pre-paid credits packages, helps us market a very simple, convenient service for our consumers.” Post Pay allows merchants to track how much of the authorized amount the consumer has spent before capturing the total. For example, with an initial authorization of $100, a merchant can prompt someone to “chat more” after a session ends where the full $100 still hasn’t been used. A request for more tokens can then be fulfilled quickly without having to make a new call to Segpay. Once that consumer is finished buying or reaches the $100 limit, the merchant can capture the amount spent and finalize one overall transaction, helping reduce chargeback risk. “Having one individual line item on their credit card bill, instead of four or five, is more user-friendly for consumers,” noted Cathy Beardsley, Segpay CEO. “That encourages more purchases and fewer chargebacks, which of course makes merchants very happy.”