Hustler Enters Into Licensing Deal With Nxt Gen Brand Marketing

LOS ANGELES—Hustler’s LFP Product Licensing LLC announced it struck a deal with Nxt Gen Brand Marketing LLC as their exclusive global licensing agent. “We are excited about our new partnership with Nxt Gen Brand Marketing. They share our vision of bringing high-quality consumer products to the market place to meet the ever-growing demand by those who love and identify with the Hustler brand,” said Philip Del Rio, VP of Retail & Licensing. Nxt Gen Brand Marketing will relaunch the licensing program for one of the most iconic lifestyle brands in history, Hustler, across all major categories and will develop a new branded program as an offshoot of the Hustler brand, to be announced soon. “I am thrilled to be working with the LFP Product Licensing team to partner on their licensing program,” said Debi Rosenfeld, CEO of Nxt Gen Brand Marketing. “The Hustler brand resonates a strong and significant message of being powerful, sexy, bold and beautiful with fans around the globe.” Hustler’s avant-garde bravado has made it a leader in adult entertainment, and its rich history has allowed the company to become a major trendsetter and lifestyle brand for men and women alike. The Hustler brand captures the excitement, allure, and sexiness of today’s youth and is rooted in a history that all generations embrace. Hustler celebrates vitality, health, beauty, and emotion. The name itself evokes nostalgia and edginess that has kept it at the forefront of social relevance for more than four decades. For more, visit Hustler.com.