Greg Lansky Acquires Majority Stake in Kayden Kross' Trenchcoatx

LOS ANGELES—Kayden Kross' specialty boutique studio and its accompanying site, Trenchcoatx.com, have looked to support within the industry and its fan base for its early financing. Now, Greg Lansky's Strike 3 Holdings has added its funding and creative power to the mix by acquiring a majority stake in the brand and affiliates. The new agreement unites the award-winning talents of two influencers in the adult industry who share similar visual and technical aesthetics behind the camera. “Trenchcoatx began as a small project funded by money generated from Fleshlight sales as performers and was further funded by the first subscribers on a platform that mainly offered licensed content,” said Kross. “Eventually, loyal fans generated enough income to allow me to move to a full-time production schedule, and that first year of critical recognition from reviewers and awards shows is what got the attention of Greg Lansky and his partners." “This past year has been a whirlwind as the studio has grown and matured into what it is today," she continued. "The mentorship and opportunities that Greg Lansky has provided me with the work I did for his brands has allowed me to sharpen my work on Trenchcoatx, and there’s not a more fitting evolution of my brand than this partnership, nor is there a higher aspiration within an industry than to take a fledgling idea and grow it into a property that is of interest to the most exclusive powerhouse in the game. Launched in 2015 with the tagline “Curated Smut,” Kross’ signature studio presents a sex-positive take on adult filmmaking in beautifully shot, luxurious surroundings, uniquely capturing the star’s carnal point of view. “With this new partnership, what you've seen from Trenchcoatx is only the beginning.” For more information go to Trenchcoatx.com and Unkrossed.com or follow on social media. Follow Trenchcoatx on Twitter @trenchcoatx. Follow Kayden Kross on Twitter @Kayden_kross.