Magic Wand Celebrates 50th with New Campaign

NAPA, Calif.—As the iconic Magic Wand celebrates its Golden Anniversary, Vibratex—Magic Wand’s exclusive importer—is releasing new point of sale materials that invite the consumer to step into the brand’s epic timeline. As a category originator and perpetual best seller, the Magic Wand pre-dates the moon landing, bell bottoms, and anything resembling the internet. But the company realizes the success of the wand massager wouldn’t be possible without support from the industry as well as customers. “We owe everything to the stores and staff that represent us,” Vibratex’s Shay Martin says. “They’ve are a big part of our history, and we created these materials with their loyalty in mind.” The 50 Years of Magic campaign materials feature a graphic timeline that includes iconic representations of events and items that have come along since the Magic Wand’s introduction in 1968. Consumers can walk across points in history depicted on a series of circular floor stickers that lead to a table sign asking them to add some Magic to their timeline. In addition to the timeline-themed signage, the brand also plans to unveil additional developments in January at ANME that will extend the Magic Wand’s influence as it journeys into the next 50 years. The 50 Years of Magic point-of-sale materials can be ordered directly from Vibratex or by contacting your preferred distributor. For more information, retailers are urged to call (800) 222-3361 or email [email protected]