PinkCherry Hires Strategist Lana Grypych As Director of Marketing

TORONTO, Can.—PinkCherry has brought on board talented marketing strategist Lana Grypych to fill its newly created position of Director of Marketing. Much of Grypych's duties at the company will be focused on strengthening PinkCherry’s market leadership position in Canada, growth in the US market, and North America-wide brand awareness. PinkCherry is the leading Canada-based e-commerce retail and wholesale distributor of adult novelty products and lingerie through its websites PinkCherry.com, PinkCherry.ca, Lace.com, Lace.ca, PinkCherryWholesale.com, and PinkCherryWholesale.ca. “The role is exciting,” said Lana Grypych. “The company is ever-expanding, and I see this as a limitless opportunity to develop and apply innovative strategies and tactics to ensure its continued success.” Over the course of her rapidly advancing career, Ms. Grypych has held advertising, marketing, and communication roles related to development and execution of comprehensive media and marketing strategies for an array of top brands in consumer packaged goods, luxury, cosmetics, and high-tech segments. She is experienced in leading complex "big ticket" initiatives such as brand development, website launches, and product launches. She holds an MBA degree from a business school ranked #1 in Canada by Forbes. “The timing is great,” commented Daniel Freedman, PinkCherry CEO. “Already being the go-to destination for buying sex toys and lingerie online, PinkCherry has now bolstered its marketing function by adding the strategic marketing leadership talent. Together with our recent transition to best-in-class tools such as Bronto and Shopify, these are the steps that will take our business to the next level.” For more information about PinkCherry, contact Director of Marketing Lana Grypych by email at [email protected].