Rock Candy Toys Revs Up Rock IT Ring

LOS ANGELES—Rock Candy is revving up the Rock IT Ring, which it touts as “the most advanced and powerful disposable vibrating cock ring on the market.” In this age of Tinder and dating apps, relationships seem to be more disposable than ever. So the folks at Rock Candy saw a need for an effective disposable cock ring to fits this trend—and they got right to work. The company set out to develop the most advanced and effective disposable ring on the market by combining power with thoughtful ergonomic features to elevate the concept of the disposable vibrating cock ring to a more demanding audience.  First among the Rock IT Ring’s numerous features is a high-powered stock motor that boasts an impressive 14,000 RPMs, the strongest vibrations available in a disposable vibrating ring. Also, an additional one-third increase of battery power extends play for more than 50 minutes. The ring features multiple functions, including a textured Rock IT “hand” for her, placed to lightly spread and stimulate the clitoris. The other side features a “pushin’ cushion” for extra comfort during use. The ring itself features is an interior that physically complements the male anatomy for sustained erections and transferring vibration to the shaft. The Rock IT Ring, targeted at men and couples, illustrates the duality of appealing to sex toy newcomers and well-seasoned pros with a friendly, accessible name and appearance. Rock Candy pitches the importance of creating a high-quality product that encourages men and couples to explore pleasure, without sacrificing quality. With specific features designed to enhance clitoral stimulation, the Rock IT Ring moves closer to bridging the “orgasm gap”—reportedly, only 34 percent of women climax during partner sex. “At Rock Candy, we are dedicated to approaching our design, marketing and branding process from a progressive standpoint,” said President Keith Caggiano. “Vibrating rings in particular are noted for being disposable; however, we recognize the value in creating an exceptional product that consumers can rely on time and time again.” “Consumers are ready for the next evolution of this product category. Whether someone carries the Rock IT Ring in their pocket, purse or nightstand, we are happy to empower everyone to rock it, wherever, whenever.” The Rock IT Ring is available in muted colors, including blue, red, and black. In addition to the individually wrapped packages, the Rock IT Ring is also available in a tube-style dispenser, part of the company’s branded Candy Shoppe display. For more information, visit RockCandyToys.com or email [email protected]