Amazing Intimate Essentials Wins 2 People’s Telly Awards

PROVIDENCE, R.I.—A television commercial for Rhode Island-based Amazing Intimate Essentials was awarded two People’s Telly Awards. The ad won a Silver Telly in the People’s Telly - Local TV Commercial section and a Bronze Telly for Craft-Use of Humor. “We really stepped out of the comfort zone on this project and couldn’t be more honored as a brand, a company, and a creative team.  This campaign is the first of its kind in our industry and it’s success is proof that we are succeeding in our goal of providing positive associations with Amazing,” said Magin Wood, director of marketing for the store. The ad, titled “BOINK” is the first of three installments of Amazing’s recent television campaign, released during the holiday season of 2017. The commercial has been seen on primetime cable TV and digital media in the New England area. The ad features Francis, a judgmental cat that completely disapproves of her owners acts in the bedroom. Amazing’s message is a parallel to the idea of the world judging and often disapproving of individual intimate choices, but Amazing being a comfortable and accepting retreat and resource.  The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives more than 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of more than 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multiscreen industry The Telly Awards celebrates. Partners of The Telly Awards include NAB, StudioDaily, Stash Magazine, and Digida The full list of the 39th Annual Telly Awards winners can be found at TellyAwards.com/winners. The Amazing ad can be viewed here. Amazing is a Cranston, Rhode Island-based intimate product retailer with 30 locations, spanning seven states and 50 years of industry-leading experience. Along with sexual wellness products, Amazing specializes in intimate DVDs, enhancement products, lingerie and smoke supplies. For more information, including store locations, visit AmazingStores.com.