NS Novelties Taps Lavi Yedid To Be Company President

CHATSWORTH, Calif.— Taylor Made Enterprises, the parent company of NS Novelties, announced Lavi Yedi has been named president of the novelty manufacturer, effective immediately. "Lavi’s experience, vision, and hard work are largely responsible for why NS Novelties is where it is today,” said Scott Taylor, CEO of the Taylor Made Enterprises group of companies. Yedid’s experience and vision stems from more than 30 years in the adult industry. With a background rooted in design and an extensive knowledge of industry trends, Yedid has carved a path in an oversaturated field by building a brand of products anchored in quality, innovation, and unique packaging. His drive and energy has catapulted NS Novelties into an internationally acclaimed brand. “I'm greatly appreciative to Scott [Taylor] for believing in me and allowing me the tools necessary to build this amazing brand,” Yedid said. Founded in 2011, NS Novelties is known for such signature lines as The Luxe Collection, Colours Dongs, Sinful Bondage and Firefly Glow in the Dark—available worldwide in all major outlets. The company, named Best Pleasure Manufacturer at the 2017 AVN Awards, was most recently hailed by mainstream and adult media for its game-changing and award-winning Shi/Shi Union massager for lesbian and bi women. “It’s amazing to think that in seven short years we were able to accomplish all this," Yedid said. "We have an amazing team that deserves all the credit for growing and caring for our customer base and helping spread the word about our fabulous products.” For the latest information on NS Novelties, visit the website and follow them on Twitter, Tumblr, YouTube, and Facebook.