Bang Bros, NMG Management Ink Global Licensing Deal

CYBERSPACE—One of the biggest brands in the history of adult entertainment has made one of its biggest moves ever. Bang Bros is putting its massive catalog of top-quality content into play as part of a global licensing deal with NMG Management. With so many top-converting titles now available for the first time ever via broadcast, the deal represents a big shift in the large-scale brand licensing of erotica—one that should maximize the potential of the venerable brand. “We have never done anything in the broadcast space before, and after seeing the kinds of creative deals NMG has managed to make for friends of ours in this business, we saw the potential for plenty of new revenue from our content,” explained Jeff of BangBros.com. “We already know exactly how effective our content is online, thanks to more than a decade of detailed stat-tracking, but broadcast arrangements are harder to quantify, so we were wary of jumping into that vertical without the right team backing our moves,” Jeff added. “Now with Megan [Stokes] and the NMG Management team on board, deals are all getting done quickly and we are already seeing results from new sources of revenue that we weren’t monetizing fully until now.” It’s not surprising that BangBros took notice of NMG Management. The company handles licensing and more for a strikingly diverse array of studios. The list includes highly recognizable names like Girls Gone Wild, hardcore studios such as Porn Pros and Team Skeet, artsy erotica brands like Sex Art and JoyMii, and inventive imprints like Mormon Girlz and Emerald Triangle Girls. But even though the list is already extensive, NMG’s Megan Stokes couldn't be more excited about adding BangBros to her stable. “I think it’s fair to say that Bang Bros is a star-making brand that has proven itself, time and again, capable of turning otherwise unknowns into household names among adult film fans. That level of marketing expertise is rare, and adding NMG Management to the mix is allowing Bang Bros to extend their reach into entire new revenue streams. In the coming weeks, months and years I fully expect the Bang Bros name to become a dominant force in broadcast media much the same way it has become one of the most respected brands in adult online already,” said Stokes, a partner at NMG. Bang Bros has long been a big name in adult paysites and DVD production, and it’s almost shocking to realize that the brand has not seen wider exposure. NMG plans to take the studio’s award-winning content and build upon its success as part of a larger brand strategy. Under this new deal with NMG Management, Bang Bros DVDs will continue to be distributed via Girlfriends Films. Stokes believes that Bang Bros will be a big success in the highly competitive broadcast arena. “They are one of the most recognized brands in adult and truly a pioneer of the paysite space,” she said. “I still remember the first time I saw BangBus.com. I actually was already working in the industry, and even with knowing the way the business works and the laws—I still wondered, ‘Is this real?!? I know it can’t be ... but maybe it is?’ I think we all felt that a bit! I believe their attention to detail is what was the driving force behind their huge dominance in the space. They went on to launch many of today's most popular and creative paysites out there.” She also emphasizes just how big of deal it is that Bang Bros is moving into the broadcast market. “It is by far the largest brand to have never been available for broadcast and has been highly sought after for the space for years. They are literally the brand that started the reality revolution!” And she expects business will be brisk now that the content is available globally. “I think Bang Bros will be a big winner worldwide. Not only does their massive library span so many genres of content—from straight to gay to even Spanish-language content—but also their ongoing productions continue to expand. It would be almost impossible for us to not find high-performing content for every category on every platform!” To learn more about Bang Bros and discuss business opportunities for some of the world’s best adult content, visit NMGManagement.com.